For Paperwork, that process started with exploring the themes behind the name “Paperwork.” While traditional work environments associate this word with stacks of papers and hours of tedious labor, Paperwork Studio’s interpretation of the word is meant to bring an entirely different image to mind. Hard work, hustle, and earning financial returns are the underlying themes of this brand.

During the discovery phase, we also learned that creating treatments to share with potential new clients was a time consuming process for them, ultimately resulting in a simple .pdf presentation. Seeing an opportunity to improve this crucial part of their sales process, we  created a system that would allow any member of the Paperwork team to easily make a custom treatment that could be shared by simply providing a URL.